Oregon Healthcare News Masthead

Oregon Healthcare News Reader Demographic Distribution

Welcome to the Oregon Healthcare News Reader Demographic Distribution page!  This is where you will see information about who receives the Oregon Healthcare News. Although we have over 4,300 Oregon Healthcare News readers, more than 45,000 healthcare leaders throughout the U.S. receive Healthcare News publications and our email announcements. Click here for a demographic distribution of all Healthcare News readers.

The leftmost column shows the position classification of our readers. Positions in the Executive section are director and higher. Positions in the Managerial, Professional & Providers section are manager and lower and include providers. Totals are summarized by industry and presented in the second through seventh columns and totaled in the eighth column.

We offer the web version of the Oregon Healthcare News at no cost or obligation to everyone in this demographic in the State of Oregon so encourage your associates to sign-up by visiting our subscribe page!

Reader Demographics as of January 2012
Position Classification Industry Classification
  Hospital Medical Clinic Other Provider Insurance Agency Insurance Company All Other Total
Executive
Chief 69 41 34 10 14 132 300
Operations 29 14 9   7 16 75
Finance 35 16 4 1 14 7 77
Medical Management 32 14 11   9 11 77
Marketing & Sales 44 9 13 2 16 28 112
Human Resources 44 12 8   5 5 74
Information Technology 25 2 1   3 3 34
Legal & Compliance 38 2 4   4 24 72
Education 1         36 37
Nursing 40 2 1     1 44
All Other 209 25 36 4 39 67 380
Total Executive 566 137 121 17 111 330 1,282
Managerial, Professional & Providers
Human Resources 137 35 27 1 30 33 263
Operations 730 161 136 8 266 415 1,716
Marketing and Sales 68 7 23 14 75 45 232
Finance 49 10 16   38 22 135
Information Technology 91 9 6   28 9 143
Practice Manager 6 107 6     12 131
Nurse Manager 52 1 2   14 7 76
NP/PA 10 7 5       22
Registered Nurse 123 4 9   5 7 148
Physician 38 10 1       49
OT/PT/SP 25   12       37
LVN/LPN 3 1     1   5
All Other Managerial and Professional 84 5 10   11   110
Total Mgrial, Professional & Providers 1,416 357 253 23 468 550 3,067
Grand Total 1,982 494 374 40 579 880 4,349