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Articles, Jobs and Consultants for the Healthcare Professional

Healthcare News Reader Demographic Distribution

Welcome to the Healthcare News Reader Demographic Distribution page!  This is where you will see information about who receives Healthcare News publications. As shown below, more than 100,000 healthcare leaders throughout the U.S. receive Healthcare News publications and our email announcements.

The leftmost column shows the position classification of our readers. Positions in the Executive section are director and higher. Positions in the Managerial & Professional section are generally exempt, manager and professional positions. Clinical positions are direct care providers. Totals are summarized by industry and presented in the second through seventh columns and totaled in the eighth column.

We offer the Healthcare News at no cost or obligation to everyone in this demographic.

Reader Demographics as of January 2017
Position Classification Industry Classification
  Hospital Medical Clinic Other Provider Insurance Company Consultants All Other Total
Executive
Chief 770 488 212 99 620 500 2,689
Operations 394 273 115 74 59 134 1,049
Finance 1,149 535 320 164 52 142 2,362
Medical Management 1,333 475 83 147 19 170 2,227
Marketing & Sales 638 141 121 194 111 176 1,381
Human Resources 617 197 77 64 47 78 1,080
Information Technology 198 25 6 36 11 22 298
Legal & Compliance 368 90 62 119 128 113 880
Education 66 1     3 425 495
Nursing 961 121 44 33 13 72 1,244
All Other 5,738 873 772 842 262 916 9,403
Total Executive 12,232 3,219 1,812 1,772 1,325 2,748 23,108
Managerial & Professional
Human Resources 2,772 638 335 399 138 588 4,870
Operations 15,373 3,709 1,885 4,339 635 3,271 29,212
Marketing and Sales 1,355 376 306 1,317 219 442 4,015
Finance 1,741 440 236 703 86 377 3,583
Information Technology 2,103 264 126 592 70 151 3,306
Practice Manager 429 869 89 18 5 62 1,472
Nurse Manager 1,855 188 54 72 24 40 2,233
Total Managerial & Professional 25,628 6,484 3,031 7,440 1,177 4,931 48,691
Clinical
NP/PA 1,862 2,498 144 107   122 4,733
Registered Nurse 14,446 1,007 531 537 26 720 17,267
Physician 5,131 8,493 519 114 11 300 14,568
Radiology Technicians 1,894 261 21 19 2 8 2,205
Nursing Assistant 1,227 612 95 53 1 59 2,047
Lab Technician 1,009 85 103 4   46 1,247
Pharmacist 2,616 267 470 274 7 161 3,795
OT/PT/SP 3,232 341 923 48 7 48 4,599
LVN/LPN 260 103 54 30 6 187 640
Surgical Technician 345 39 15 5 18 2 424
All Other Clinical 4,297 1,251 1,064 197 & 1,106 7,915
Total Clinical 36,319 14,957 3,939 1,388 78 2,759 59,440
Grand Total 74,179 24,660 8,782 10,600 2,580 10,438 131,239

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