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Healthcare News Reader Demographic Distribution

Welcome to the Healthcare News Reader Demographic Distribution page!  This is where you will see information about who receives Healthcare News publications. As shown below, more than 170,000 healthcare leaders throughout the U.S. receive Healthcare News publications and our email announcements.

The leftmost column shows the position classification of our readers. Positions in the Executive section are director and higher. Positions in the Managerial & Professional section are generally exempt, manager and professional positions. Clinical positions are direct care providers. Totals are summarized by industry and presented in the second through seventh columns and totaled in the eighth column.

We offer the Healthcare News at no cost or obligation to everyone in this demographic.

Reader Demographics as of May 2017
Position Classification Industry Classification
  Hospital Medical Clinic Other Provider Insurance Company Consultants All Other Total
Executive
Chief 965 555 300 112 622 518 3,072
Operations 488 329 162 86 65 144 1,274
Finance 1,274 557 346 181 62 155 2,575
Medical Management 1,671 572 122 173 23 202 2,763
Marketing & Sales 688 151 164 204 130 185 1,522
Human Resources 687 221 105 66 48 91 1,218
Information Technology 240 40 12 39 12 25 368
Legal & Compliance 474 117 77 158 135 122 1,083
Education 199 7 3   3 468 680
Nursing 1,103 132 72 32 12 78 1,429
All Other 7,515 1,201 1,087 1,014 299 1,199 12,315
Total Executive 15,304 3,882 2,450 2,065 1,411 3,187 28,299
Managerial & Professional
Human Resources 3,211 757 422 444 180 608 5,622
Operations 23,392 5,146 2,894 5,441 837 4,613 42,323
Marketing and Sales 1,587 415 362 1,384 234 472 4,454
Finance 2,426 603 315 810 110 448 4,712
Information Technology 2,294 339 131 628 72 157 3,621
Practice Manager 775 993 148 47 18 99 2,080
Nurse Manager 2,132 226 66 85 26 52 2,587
Total Managerial & Professional 35,817 8,479 4,338 8,839 1,477 6,449 65,399
Clinical
NP/PA 2,423 3,177 185 100 4 153 6,042
Registered Nurse 19,830 1,186 583 600 45 905 23,149
Physician 6,681 9,847 654 134 28 333 17,677
Radiology Technicians 2,569 325 24 19 4 12 2,953
Nursing Assistant 1,502 698 104 51 7 74 2,436
Lab Technician 1,381 123 122 9   52 1,687
Pharmacist 3,232 299 466 317 10 178 4,502
OT/PT/SP 3,765 480 967 51 12 75 5,350
LVN/LPN 344 135 70 28 8 191 776
Surgical Technician 651 95 14 6   3 769
Behavioral Health 1,410 826 990 78 13 1,064 4,381
All Other Clinical 6,204 1,182 1,034 190 32 757 9,399
Total Clinical 49,992 18,373 5,213 1,583 163 3,797 79,121
Grand Total 101,113 30,734 12,001 12,487 3,051 13,433 172,819

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